The Tao of Link Building

Recently I’ve become increasingly interested in Taoism, an ancient Chinese philosophy that sometimes gets treated as a religion. Indeed Zen Buddhism partly relies on earlier teachings from Taoism.

The problem with link building is often that is it very strictly goal focused.

You do not act naturally but obsess too much about the outcome. In Taoism in contrast you “act without expectation”- that is you focus on the path to achieve the goal. Relationship oriented link building can thus work effortlessly as you “go with the flow”.


What Works Better for Brands – Google+ or Twitter?

There are so many social media platforms out there that for most brands, the task of social media marketing never gets off the ground for most companies as they do not know where to start. There’s Facebook, Twitter, Google+, Pinterest, LinkedIn and many more niche social media platforms. Facebook may be the most popular and the largest social media website out there, but it is so crowded with brands that it is very difficult to stand out. Moreover, Facebook users have become wary of brands that use this platform extensively as they hate the fact that their newsfeeds are now filled with ads.

The real battle lies between Google+ and Twitter. Twitter is very popular with celebrities and brands, that want to connect with their fans and followers. As this was the earlier social media website, it has become one of the most popular social media platforms for brands. On the other hand, Google+ – although relatively new compared to Twitter, offers better SEO opportunities for brands. Google+ integrates with all Google products and services, most importantly Google Search, offering better opportunities for brands to expand their brand awareness and to connect with customers and their target audience.


Stay On Top of Popular Topics and High Volume Keywords with Google Trends Notifications

Google recently announced they will be rolling out a new feature to Google Trends where users will have the ability to subscribe to popular topics, and highly searched for key terms, and have them delivered as email notifications.

If you’re familiar with Google Alerts, this new feature works in a very similar way. You will be able to subscribe to a particular topic and receive a notification if there is an increase in search volume around that topic. Currently, Google allows you to subscribe to any search topic, Hot Searches for any country, or any U.S. monthly Top Chart.

Another way you can use this feature is to subscribe to notifications about trending topics by location. For example, I live in Canada but I primarily write for audiences in the United States. If I wanted to receive notifications about popular topics and hot search keywords in the United States I could set up an alert to notify me of this and easily keep up to date with what’s trending in the US.


Has the Competition for Ranking on Google Finally Got Fairer Than Ever?

As a webmaster owning multiple sites about multiple things, I noticed change. As an SEO consultant, auditing sites and improving their on-page and off-page signals in a bid to improve organic rankings, I’ve notice a change. Lastly, as a frequent searcher who uses Google the way it meant to be (to find relevant information about what I’m looking for), I’ve noticed a change. The change seems to affect all sorts of websites from all sorts of industries and fields, and for most people, in a good way. So, what is the change? Read on to know more…


Weekly SEO Roundup on Ahrefs Blog: Week of 18 Apr 2014


7 Customer Data Points That Can Help You Improve Your Sales Process

When it comes to your customers, you can’t really know too much.

From their basic contact information (so you can reach out to them using their preferred method of communication) to their birthdays (so you can wish them a happy birthday), there are a variety of data points that could prove beneficial to improving your sales process.

Does this mean that you should use every opportunity to collect personal data with all of your submission forms, surveys and phone conversations? That may work in some situations, but for the most part, people can detect when you’re just trying to extract information from them. This will not work on intelligent, skeptical people.

Ideally, there needs to be an exchange taking place between you and your customers on a regular basis. A conversation. As you work to create meaningful relationships with your customers, you will learn more about them. It takes work, but there are no shortcuts to earning the trust and loyalty of your customers.

Here are seven data points that can help you to fine-tune your marketing and improve your sales process.


Importance of Big Data for Social Media Analysts

Big Data is the buzzword of the business world these days and its benefits are being touted by every business professional. However, to some it seems like all this talk about Big Data is just speculation. People don’t think that Big Data can be more useful than other manageable forms of data that organisations are already using these days. For some, the cost of analysing, transmitting and storing big data does not seem worth the meager benefits that they have attained from it.

As technology advances and we are able to gather increasingly complex information, Big Data may soon become the norm. Also, if used correctly, Big Data can have huge benefits for any business. Big Data analytics can give insights that can be very profound and highly profitable when used correctly. This is why Big Data is now being used extensively by companies when it comes to marketing and it has proven to be extremely useful when it comes to social media marketing. Don’t believe us? Here are some ways that Big Data can be very useful for social media analysts.


Extrapolating The Next Decade of Business Blogging

This year I celebrate not only my 10 years as an SEO – but also my decade of professional blogging, that is getting paid for blogging for that long. Based on how blogging has evolved over the last decade, I’d like to try to extrapolate the next 10 years of business blogging.

Remember that extrapolating is not predicting. I don’t use a crystal ball to look into the future. I can see where we’re heading to based on the distance we covered in the past.


Google is Considering Giving a Boost in Rankings to Secure Sites

In an effort to make websites more secure, Google’s Matt Cutts says Google is considering giving a boost in search rankings to websites that use encryption.

The Wall Street Journal reports Matt hinted at this during the recent SMX West conference, and has also been speaking about it private conversations. However, the discussions about encryption are still at an early stage and any change isn’t likely to happen soon.

Google has long been using its search algorithm to encourage and discourage certain behavior on the web. If Google adds encryption to the list search signals they use to determine rankings, it would be a huge incentive for websites to adopt it more widely.


Relive Your Old Content with an Anti-Ageing Formula

Coming up with a new piece of content every time could prove to be a daunting task. It requires a great amount of effort, starting from coming up with a brilliant idea and researching on the same to content writing and promotion. You have written n number of articles, and it’s quite natural to feel at times that we are short of ideas. You have already invested a lot of thought, research, development and other resources including copywriters, designers, social media experts, SEO specialists and more. Whew! We all know that content marketing is quite an investment. Luckily, there are ways to relive a great piece of content in various avatars. Thus, it’s time to revisit the content that we have already written and posted and see how we could leverage more out of it. Let’s say its old wine served in a new bottle with added preservatives to make it last long.

Let’s see how this anti-ageing formula works…