When it comes to your customers, you can’t really know too much.
From their basic contact information (so you can reach out to them using their preferred method of communication) to their birthdays (so you can wish them a happy birthday), there are a variety of data points that could prove beneficial to improving your sales process.
Does this mean that you should use every opportunity to collect personal data with all of your submission forms, surveys and phone conversations? That may work in some situations, but for the most part, people can detect when you’re just trying to extract information from them. This will not work on intelligent, skeptical people.
Ideally, there needs to be an exchange taking place between you and your customers on a regular basis. A conversation. As you work to create meaningful relationships with your customers, you will learn more about them. It takes work, but there are no shortcuts to earning the trust and loyalty of your customers.
Here are seven data points that can help you to fine-tune your marketing and improve your sales process.