While subscribers appreciate a good deal, that doesn’t mean every email you send must include a special offer or discount. Today’s consumers are savvy and discriminating; you can (and should) engage them with compelling content as well.
No, I’m not talking about illegal insider trading. I’m talking about making your subscribers feel special by giving them the inside scoop. Give them access to content not available to the general public. Let them download white papers, case studies, solutions briefs, recipes… view how-to-videos, webinars… listen to podcasts, mp3s and more.
Create a subscribers-only area on your site, and restrict access to email subscribers. You can archive content there, so that new subscribers can access past content.
How hotels can define (in collaboration with the agencies that they are working with) their successful key performance indicators (KPIs)?
Primarily, Google Analytics is the most credible source of information from which we are able to extract useful information for the performance of our clients. Data coming from the Audience, Acquisition sections will be able to help us comprehend any weaknesses or strong elements of our clients and help us draw a customised strategy according to the needs of our clients.
Another useful source of information is the interpretation of data from Google Webmaster Tools that will be reflected upon our report.
Another sub-section of our report should concern our off-site optimisation efforts in quantifiable results with the use of ahrefs link analysis tools. In other words, most agencies show their link building actions (e.g. actions on directory submission sites, article submissions etc.) but in many cases they do not quantify their actions into results. In this article, we are going to show few metrics that quantify your link building actions.
Good conversion funnels are attention-grabbing, simple, and informative. Their purpose is to inform and engage users, and ultimately lead them onto signup and pricing pages, and other calls to action.
However, it isn’t just about getting a visitor to sign up. It’s also about building trust and credibility with your user base.
From effective website copy to eye-catching landing pages, there are a variety of ways to connect with your customer base and leave them feeling wonderful.
You work hard to create a great website with a cool design and quality content, but then of course comes optimizing that website so that you will show up on a search engine results page (SERP). After all, you want people to actually find that site you worked so hard to create. It’s a lot of work, but it’s important that you go the extra mile and don’t stop there.
You have to remember that showing up on page 1 of Google is a good start, but it’s not the end goal. You need people to click on your link, and that’s where focusing on how your result looks on a SERP comes into play. It’s important to make sure you’re doing everything you can to make that listing jump off the page and beat those other page 1 results (or any page for that matter) that are trying to compete.
The year 2013 saw major Google updates like the Penguin and Panda refreshes along with the biggest of all, the Hummingbird. In 2014, inbound marketers and SEOs need to adapt themselves to the changing trends in technology. So, where exactly is SEO heading in 2014 and why mobile traffic should not be ignored.
Mobile Devices will continue to grow in 2014
As per the recent news coming from industry sources, mobile market is on a boom and is set to surpass the PC market in the year 2014. This trend will be seen mostly on Google’s Android devices which are getting sold at an amazing speed. We can expect a significant growth in terms of traffic coming from mobile devices in 2014. The growth would be such that you will need to perform some additional steps for making your website mobile optimized.
Three years ago this week Google changed the SEO world forever when they rolled out the first version of their Panda algorithm update. The third year anniversary is worth celebrating because, although it negatively impacted many sites, it was a necessary extreme measure that changed web content for the better.
The day was February 24, 2011, to be exact, when webmasters were hit with the stark realization that a long rumored algorithm update had finally been launched by Google.
The rumors leading up to the launch of Panda called this update the “content farm algorithm,” because that’s exactly what it was designed to punish. Google’s Panda update specifically went after the kind of thin, low quality content that was typically found in a content farm.