7 Customer Data Points That Can Help You Improve Your Sales Process

When it comes to your customers, you can’t really know too much.

From their basic contact information (so you can reach out to them using their preferred method of communication) to their birthdays (so you can wish them a happy birthday), there are a variety of data points that could prove beneficial to improving your sales process.

Does this mean that you should use every opportunity to collect personal data with all of your submission forms, surveys and phone conversations? That may work in some situations, but for the most part, people can detect when you’re just trying to extract information from them. This will not work on intelligent, skeptical people.

Ideally, there needs to be an exchange taking place between you and your customers on a regular basis. A conversation. As you work to create meaningful relationships with your customers, you will learn more about them. It takes work, but there are no shortcuts to earning the trust and loyalty of your customers.

Here are seven data points that can help you to fine-tune your marketing and improve your sales process.


Importance of Big Data for Social Media Analysts

Big Data is the buzzword of the business world these days and its benefits are being touted by every business professional. However, to some it seems like all this talk about Big Data is just speculation. People don’t think that Big Data can be more useful than other manageable forms of data that organisations are already using these days. For some, the cost of analysing, transmitting and storing big data does not seem worth the meager benefits that they have attained from it.

As technology advances and we are able to gather increasingly complex information, Big Data may soon become the norm. Also, if used correctly, Big Data can have huge benefits for any business. Big Data analytics can give insights that can be very profound and highly profitable when used correctly. This is why Big Data is now being used extensively by companies when it comes to marketing and it has proven to be extremely useful when it comes to social media marketing. Don’t believe us? Here are some ways that Big Data can be very useful for social media analysts.


Extrapolating The Next Decade of Business Blogging

This year I celebrate not only my 10 years as an SEO – but also my decade of professional blogging, that is getting paid for blogging for that long. Based on how blogging has evolved over the last decade, I’d like to try to extrapolate the next 10 years of business blogging.

Remember that extrapolating is not predicting. I don’t use a crystal ball to look into the future. I can see where we’re heading to based on the distance we covered in the past.


Google is Considering Giving a Boost in Rankings to Secure Sites

In an effort to make websites more secure, Google’s Matt Cutts says Google is considering giving a boost in search rankings to websites that use encryption.

The Wall Street Journal reports Matt hinted at this during the recent SMX West conference, and has also been speaking about it private conversations. However, the discussions about encryption are still at an early stage and any change isn’t likely to happen soon.

Google has long been using its search algorithm to encourage and discourage certain behavior on the web. If Google adds encryption to the list search signals they use to determine rankings, it would be a huge incentive for websites to adopt it more widely.


Relive Your Old Content with an Anti-Ageing Formula

Coming up with a new piece of content every time could prove to be a daunting task. It requires a great amount of effort, starting from coming up with a brilliant idea and researching on the same to content writing and promotion. You have written n number of articles, and it’s quite natural to feel at times that we are short of ideas. You have already invested a lot of thought, research, development and other resources including copywriters, designers, social media experts, SEO specialists and more. Whew! We all know that content marketing is quite an investment. Luckily, there are ways to relive a great piece of content in various avatars. Thus, it’s time to revisit the content that we have already written and posted and see how we could leverage more out of it. Let’s say its old wine served in a new bottle with added preservatives to make it last long.

Let’s see how this anti-ageing formula works…


Weekly SEO Roundup on Ahrefs Blog: Week of 11 Apr 2014


In-House SEO Part 3: How To Set Your SEO Budget

In part two of this series on in-house SEO, we talked about whether to build an in-house SEO team or outsource the work. Incidentally, this would be a very important consideration in determining your optimization budget as well.

However, because SEO is not a one-size-fits-all situation, there are several other factors that will play in to cost. In this post, we are going to take a closer look at the dynamics that will likely affect your budget.


How Big Companies Benefited from Content Marketing in 2013: A Case Study

Content marketing may be the preferred form of marketing for small companies, but this does not mean that it is ignored by bigger brands. Big companies have the resources and expertise available to create highly successful traditional marketing campaigns with scope for a trial and error approach. However, online marketing is a must these days and big brands are relying heavily on content marketing to create a strong brand presence on the Internet. In fact, some large companies around the world, often lead the pack when it comes to content marketing and they have turned this cost effective marketing format to their advantage with innovation and creativity.


Google Updates Semantic Markup With Addition Of Phone Numbers And Contact Info

A few months ago I wrote about how to enhance your listings in Google search results with semantic markup, also known in the SEO world as Schema.

With Schema you were already offered a robust amount of options for ways you can markup your search listing, with the option to add review scores, pictures, and other info beyond just a title and description.

But Schema didn’t offer the ability to markup your search listing with the one bit of information that could convert customers right then and there: contact info.

Thankfully Google announced today they are launching support for Schema markup to help you specify your preferred phone numbers and location information using semantic markup embedded on your website.


A Guide On Getting The Desired Action For Your Call To Action

The problem with a majority of online marketers and website owners is that they don’t understand how crucial a role does CTA play in their online success. You have the targeted audience on your website; however what is it that you want them to do? In order to turn the audience into potential leads or customers, you need to propel them to take the desired action. The desired action could be anything from clicking on a button to filling up a form. So, what is required to make the audience take your desired action?

What is needed to get the success is a 7 Step M I R A C L E. Yes, this is what I call the M I R A C L E process in order to magnetize your visitors. Let’s have a quick look at what this MIRACLE is all about, which will be followed by the elaboration.